Video: We’re all fools who get easily convinced by marketing and store design tricks because we can’t save ourselves from ourselves. Here is a short video from Wendover Productions detailing some clever layout design tricks that supermarkets use to get us to spend more money. They include putting the entrance to the right because we like to shop counter clockwise, having items we need spread all across the perimeter of the store to make us walk more, putting cheap items at the end of every aisle and making sure profitable products are at eye level.