Video: We're all fools who get easily convinced by marketing and store design tricks because we can't save ourselves from ourselves. Here is a short video from Wendover Productions detailing some clever layout design tricks that supermarkets use to get us to spend more money. They include putting the entrance to the right because we like to shop counter clockwise, having items we need spread all across the perimeter of the store to make us walk more, putting cheap items at the end of every aisle and making sure profitable products are at eye level.
How Supermarkets Are Cleverly Designed To Make You Spend More Money
Trending Stories Right Now
TPG currently stands as the second largest internet service provider (ISP) in Australia, and is a force to be reckoned with in the telecommunications industry. Its rapid growth is mainly attributed to strategic acquisitions it has made in recent years. One of those acquisitions was iiNet, an ISP that boasted high customer satisfaction and respect in the community. A year after TPG bought iiNet, the situation looks bleak for the ISP that was once the darling of the telco industry. Most recently, iiNet's Sydney office was shut down, most of its staff made redundant. We spoke to one former iiNet employee to get the insider story on the aftermath of the TPG acquisition. We also spoke with iiNet, to get its side of the story.
Consider the humble light globe. It hides in your ceiling, turning electricity into light, but little do you know how inefficiently it's doing that. Halogen light bulbs aren't great, but traditional incandescents are downright terrible. Ikea says that the average Aussie household could save nearly $150 a year by switching its lighting to LEDs.