You’ve got to give Sony full marks for effort: despite the fact that Betamax has been a running joke for about two decades, the company is only officially killing the dead format just now.
The last Betamax products you can buy are a couple of tapes, since the last recorders were discontinued in 2002. It’s not so much that Sony has been pushing Betamax as a valid thing you should use, more that the company has a long history of supporting customers way past when it makes financial sense to do so.
[Sony Japan via The Verge]