People who grew up watching Back to the Future: Part II are still waiting on hoverboards, flying cars, and those self-lacing shoes. But there is one product that fans of the film will soon be able to buy: Pepsi Perfect.
Yes, in the second movie of the trilogy, Marty McFly travels to the futuristic far-off year 2015 — October 21, 2015, to be exact. And all he wants is a Pepsi. He’s delivered a Pepsi Perfect, a fictional soda.
What’s the catch? Well, Pepsi Perfect is going to be sold as a limited edition. Extremely limited, and that probably means no Australia. Only 6,500 bottles of the stuff will be made, and they will be sold for $US20.15 a pop. Oh, and it’s just going to be regular Pepsi in a special bottle. Yep, this Pepsi Perfect isn’t going to taste any different than a regular Pepsi.
There’s no word yet one where fans can buy one, but the first people to get a sample will be attendees of New York Comic Con later this week. Pepsi will be distributing (selling?) the first 1,500 bottles to anyone dressed like Marty McFly.
“Fans have always been a little crazy about it,” Lou Arbetter, Pepsi’s senior director of marketing told USA Today, “and so we wanted to take advantage of the fact that Marty travelled to the future, to this month, and wanted to actually come out with the product.”
With just 6,500 bottles going into production, this is clearly going to be a collector’s item. But by the sound of things, it’s just regular Pepsi in a special bottle, so it’s hard to get too excited.
Those of us who grew up on the Back to the Future trilogy certainly expected 2015 to turn out a bit differently. We don’t have hoverboards, (at least not in the way they were depicted in the movies), and we don’t have flying cars. But I guess we now have our Pepsi Perfect — regular Pepsi in a $US20 bottle. What a time to be alive, right?