One thing I didn’t really think of when Apple was minting its new Music service was what would happen to the humble iTunes name. Cupertino has finally killed the name iTunes Festival in favour of the newer, shinier Apple Music festival. Unsurprisingly, the Apple Music festival will feature a swathe of integration with Apple’s new streaming service, as well as a few great acts.
Apple has just announced a few headline acts for its annual festival, including Disclosure, Florence + The Machine, Pharrell Williams, One Direction. The festival is now also being held over 10 days.
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Despite the fact that the Apple Music Festival takes place in London, you’ll still be able to keep up with it all.
Artists will be posting content from backstage and around the gigs on the Connect section of Apple Music, and the whole thing will be live streamed on Apple’s 24-hour-a-day internet radio station Beats 1. Apple customers will be able to stream on any device, including iPhone, iPad, iPod, Mac and Apple TV. You can also watch it via iTunes on a PC if you’re more Windows-inclined.
The best part is that it’s all free to stream.
More artists will be announced closer to the show date.