At the launch of Netflix in Australia, a handful of ISPs made the decision to go unmetered on streaming. A few months later and Australia’s largest telco, Telstra, still counts all your streaming data towards your cap. Why is that?
Speaking to us before the launch of Telstra TV this week, Joe Pollard Telstra’s group managing director of Media & Marketing, said that the telco still isn’t unmetering big services like Netflix, Presto and Stan because of its new data caps.
Pollard told us that over the last 12 months, Telstra has at least doubled the data caps on its ADSL, NBN and Cable internet plans for free.
Customers who log on to their Online Services accounts or view their bills should now notice the bonus data on their service every month for free.
Telstra has told us that the bonus offer at least doubles the data on a customer’s service, and in some instances even adds more.
“Over the last 12 months we’ve literally doubled the data on broadband plans. We believe that that’s the way to have [customers] enjoy it so we give you the data to enjoy it [rather than making it unmetered],” Pollard told us.