Research firm Roy Morgan has just published new data on the number of Netflix customers in Australia, and the international streaming giant is absolutely killing it compared to its rivals down under.
In March — the first month that Netflix was in Australia — the streaming service rocketed up the charts. By April, 766,000 Aussies in 296,000 households had Netflix. The month after that, it surged up to over a million customers in nearly half a million households.
According to Roy Morgan, Netflix in Australia now has 1,039,000 subscribers in 408,000 households around the country.
So, by way of comparison, what does the competition have?
Well, the closest competitor is Presto with 97,000 customers in Australia, followed closely by Stan and its 91,000 customers, Quickflix with 43,000 and rounded out by Foxtel Play at 40,000 subscribers.
That means Netflix has over 10 times the amount of subscribers in Australia than its closest competitor does. Here’s what that looks like on a graph:
Which one do you subscribe to? Tell us in the comments!
Disclosure: Stan is a 50/50 joint venture between Nine Entertainment and Fairfax Media. Allure Media, the company which publishes Gizmodo Australia, is also owned by Fairfax.