Sony's got a new deal for audiophiles, and it's so scammy it's almost impressive. The electronics company that apparently doesn't want to be an electronics company anymore is now peddling a Micro SD card "for Premium Sounds". A 64GB card will cost $US160 which is more than five times what you'd pay for a normal Sony Micro SD card.
The company claims that the price-gouged premium sound card will produce less electrical noise. That sounds pretty made up. As science has proven, overpriced hardware enhancements do not necessarily lead to improved media quality. Even Sony admits that it doesn't even know whether people will buy the damn thing. "We aren't that sure about the product's potential demand, but we thought some among people who are committed to great sound quality would want it," a spokeswoman told the press.
This shouldn't come as a huge surprise. Sony's been leading the way in the bullshit parade of new high-price, high-resolution products aimed at audiophiles with too much money. The new Micro SD card for Premium Sounds will fit neatly into Sony's new $US1200 Walkman. It will fit into Neil Young's new PonoPlayer, another bogus product that can't actually improve your listening experience. You shouldn't put Sony's new Micro SD card into any of your gadgets, though, because you shouldn't buy it.