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Uber Apologises For Surge Pricing During The Sydney Siege

Uber has issued an email apology to its users in Sydney for the “algorithmic” surge pricing that saw fares jump massively during last week’s Martin Place siege.

The events of last week in Sydney were upsetting for the whole community and we are truly sorry for any concern that our process may have added.

Our priority was to help get as many people out of the CBD safely in the midst of a fast-moving event. The decisions we made were based only on helping to achieve this but we communicated this poorly, leading to a lot of misunderstanding about our motivations.

Surge pricing is algorithmic and kicks in automatically when demand for rides outstrips the supply of cars that are on the road. This encourages more drivers to the area where people are requesting rides. As an increasing number of people were requesting rides that morning in the CBD, surge pricing came into effect automatically and this is when you might have seen higher prices.

We didn’t stop surge pricing immediately. This was the wrong decision. We quickly reversed course and provided free rides to people needing to leave the CBD. In the end, no rider was charged to leave the CBD on Monday and all higher fares resulting from surge pricing earlier in the day were fully refunded.

It’s unfortunate that the perception is that Uber did something against the interests of the public. We certainly did not intend to. We will learn from this incident and improve as a result of this lesson. Uber is committed to ensuring users have a reliable ride when they need it most – including and especially during disasters and relevant states of emergency. We take our community commitment very seriously in the 250+ cities Uber serves around the globe.

Please know that we have listened to the feedback and we are working to standardise a global policy to ensure we’re serving communities in the most efficient, effective and helpful way possible at all times. Our thoughts and prayers remain with the victims’ families, those that were injured and the Sydney community of which we are so proud to be a part.

Have a happy holidays,

David and the team at Uber Sydney

Whether this apology sounds sincere, or whether it changes your opinion of Uber’s recent actions, is up to you. [Uber]


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