Presto, the movie streaming service from Foxtel, is a bargain at $10 per month. It's restricted purely to movies, though, and it seems like Foxtel wants more — a new Presto Entertainment service, focusing on on-demand TV shows and series, will launch early next year.
Presto Entertainment's new TV content would come courtesy of Seven West Media and Foxtel's own libraries, and would be a separate subscription from the existing Presto Movies package — although you'll be able to access both through the same existing account if you upgrade.
Although there's no list of exclusive content or any content at all at the moment, Presto Entertainment will feature a "broad range of locally commissioned and internationally acquired content including drama, comedy, factual and entertainment programming", says the company's media release. Pricing is similarly still to be confirmed, but we'd expect it to mirror Presto Movies' current $9.99 monthly price tag or at least the $19.99 launch price.
The move will put Presto directly into competition with Stan and Netflix, both of which will launch in Australia with their own sourced TV show and movie libraries. It's possible that there will be some crossover of content between competing services, but with big-name titles like Breaking Bad, House Of Cards and even Game Of Thrones, don't expect to see them streaming all over the place.
Stan is coming in February and Netflix is likely to hit Oz in March; if Presto doesn't have a head start over one or both of its strongest competitors then it'll be a tough fight to succeed in such a busy and fickle market. If it's able to draw in existing Foxtel and Presto subscribers with a discount or bundle deal, though, it could be an attractive proposition. [Presto]