Honda’s Using Your Favourite ’80s Toys To Sell You A New Car

Honda’s Using Your Favourite ’80s Toys To Sell You A New Car

Now that the children of the ’80s are all grown up and have lots of expendable income, companies have realised that nostalgia can be a great marketing tool. That’s why so many toys are being resurrected and re-issued, and why Honda is now selling cars using the likes of Skeletor, Jem, and even Stretch Armstrong as its celebrity endorsers.

Honda’s Using Your Favourite ’80s Toys To Sell You A New Car

Even Gumby and Pokey, arguably appealing to a slightly older demographic, get in on the Happy Honda Days shilling. And while we’re a little upset that Optimus Prime, Voltron, and even Playmobil seem left out, it doesn’t change the fact that we suddenly have the urge to buy a shiny new Honda — or maybe seven of them. [YouTube via Pixel-Dan]


The Cheapest NBN 50 Plans

It’s the most popular NBN speed in Australia for a reason. Here are the cheapest plans available.

At Gizmodo, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.