Emma Watson Nude Photo Leak Threat Was a Stunt Intended To Close 4chan

Harry Potter star, Emma Watson, gave an impassioned speech about the virtues of supporting feminist causes at the UN earlier this week, launching her "HeForShe" cause. Just a few weeks after the 4chan celebrity nude leaks scandal, her words seemed particularly pertinent. And it apparently invoked the wrath of the very same 4Chan hackers who published the earlier set of nudes, threatening to post revealing photos of Watson and starting off a countdown clock at EmmaYouAreNext.com. Much anger was pointed towards 4chan, understandably, as a result. Except 4Chan wasn't behind the threat at all.

Image: Stuart Wilson / Getty

While the post making the threat originated on the 4Chan forums, a viral marketing company called Rantic Marketing has now claimed responsibility for the stunt. It's purpose? To push 4Chan into further disrepute and force it to close. EmmaYouAreNext.com now redirects to the Rantic Marketing homepage.

"4chan is messing with the wrong one, ladies have been suffering, Kids are being exposed to the utterly disturbing content, 4chan IS KILL," reads one Rantic Marketing tweet, while another reads," Dear humans, In the digital age we have a new kind of terror going on and it is called 4chan,Help us take down the terrorist group 4chan."

Rantic Marketing claims to have been hired "by celebrity publicists to bring this disgusting issue to attention," but the whole enterprise seems very crude, from the Rantic homepage itself to the grammar used in its posts. Any celebrity backers would probably want their money back. Perhaps worst of all, it's deflected attention away from Watson's actual message, causing more damage than good — if Rantic Marketing has really been hired by celebrity publicists, the campaign is naive at best.

Emma Watson's "HeForShe" speech given at the United Nations conference can be found below. If you haven't already, you should watch it.


Our newest offspring Gizmodo UK is gobbling up the news in a different timezone, so check them out if you need another Giz fix.


Comments

    Rantic aren't a real company, that part's a hoax too...

    Its funny because if they can't even use proper grammar, imagine how unsecure their site will be. 4chan isn't exactly known too take threats lightly. It will be interesting to see what happens.

      Its funny because if they can't even use proper grammar, imagine how unsecure their site will be. 4chan isn't exactly known too take threats lightly. It will be interesting to see what happens.
      isn't known to take threats lightly

      Grabs popcorn... This is going to be epic!

    Ban doritos and mountain dew for a few months and the worst 4chan users would simply starve to death.........problem solved. Where is my check celebrity publicists??

    But what will killing 4chan do? if you shut down the site it's users will probably go to another chan site anyways after all this gamergate BS, 4chan is pretty much dead already.

    Rantic's web presence is about to be extinguished.

    I hope she presses charges against these idiots.

    There's even more to it than this.

    http://www.businessinsider.com.au/emma-watson-naked-photo-countdown-hoax-2014-9

      Try to keep up Gizmodo. You're about two days behind an already painfully slow mainstream media.

    It was nice of them to provide a free and very effective marketing campaign for 4chan.

    Well done.

    I dont know if I should applaud "Rantic Marketing" for getting themselves some free marketing or condemn them for a whole new level of stupidity.

    Surely it’s obvious that they were simply trolling the people against the nude leaks and now trolling the people for the nude leaks. They’re not exactly putting up great arguments to be convinced either way and don’t seem to have any intention of doing so and I’m thinking they are finding all of this coverage pretty damn amusing.

    I never believed it.
    A) She doesn't strike me as the naked selfie type
    B) Even if she does have naked photos she seems smart enough to not put them in the cloud or at least have a strong password.

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