Littering is lazy and selfish and just plain dumb. And it seems like the only people who don’t think that are the people who litter. That’s why LiveGreen Toronto cooked up these clever ads that combine rubbish to literally spell out what litterbugs are doing. Maybe they will realise now.
The ad campaign uses popular items that are littered — snacks, drinks, containers, etc — and use the brand name and packaging to form words about how littering says a lot about who you are.