A Guide To The Golden Age Of Corporate Logo Design

A Guide To The Golden Age Of Corporate Logo Design

NASA. Audi. ABC. Lufthansa. The MTA. Beginning in the 1960s, some of the world’s best-known corporate entities were immortalised thanks to the work a group of graphic designers who were responsible for introducing to the notion of “branding.” And now, there’s an anthology that collects them all in one place.

It’s not that branding didn’t exist before the 1960s. But this was the era when it became a named art; a service for which companies like British Steel to the New York City Transit Authority were willing to invest heavily, and it produced some of the most recognisable logos in the world today. It wasn’t just logos, though. The designers behind these identities were creating whole systems — guidebooks that could serve as rules for designers decades down the road, stipulating everything from type choices to colour schemes to gridding to tone to — in NASA’s case — the graphics on the Space Shuttle:

A Guide To The Golden Age Of Corporate Logo Design

As a whole, it’s a pretty unexamined part of graphic design history, which makes we wrote about earlier this spring, as well as lesser known manuals that are no less fantastic, all introduced with a foreword by the late Massimo Vignelli.

A Guide To The Golden Age Of Corporate Logo Design

It’s a wonderful and thoughtful walk through an era of design that we still look to as iconic today. Check it out. [United Editions]


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