Offering free Wi-Fi to shoppers or diners is almost as essential to a business these days as having a public bathroom on site. But at the same time you don’t want to give it away to just anyone walking by — at least without getting something in return. So D-Link’s new AC 1750 wireless router only doles out the Wi-Fi after someone has checked in to your business’ Facebook page.
It’s easier for customers — assuming they’re on Facebook — since it means they don’t have to enter an obscure password while trying to get online. It also means there’s some level of accountability to those using a business’ free Wi-Fi, because they’re revealing who they are when checking in, discouraging them from downloading illegal materials.
The $US150 router also provides a business with additional demographics data, allowing them to keep track of who has checked in through Facebook throughout the day, but also connect with them further — with promotions and coupons enticing them to return — after they have left. [D-Link via Ubergizmo]