I love Fiats. The souped-up Abarth versions are even better. What I don’t understand is what the marketing department was thinking when it put this ad together for the Super Bowl. The company has just had it banned for being too sexual and reportedly advocating dangerous driving.
Mumbrella reports that the Advertising Standards Board ruled against Fiat over the ad, which upheld complains saying that the ad was too sexual.
You be the judge. By the way, the translation of what she’s saying is below the video thanks to Jalopnik:
What are you looking at? Uh!?
What are you looking at?! (slap)
Are you undressing me with your eyes?
Poor guy… you can’t help it?
Is your heart beating? Is your head spinning?
Do you feel lost thinking that I could be yours forever?