HTC has done more for Australia than you realise. It was the first big manufacturer to introduce Android into the country via a major telco, and went on to make some incredible gear. Things tapered off in the last few years, and we wondered if we would ever see an Android-powered HTC handset that made us believe in the company again. Enter the HTC One: the saviour, the hero, the new yardstick.
• Where Can You Buy The HTC One In Australia?
What Is It?
Put simply? The HTC One is a beast in a shiny, silver jacket.
Underneath the bright, 4.7-inch, 1080×1920 (469ppi) Super IPS LCD3 display hides a monstrous 1.7Ghz quad-core Snapdragon 600 chip, 2GB RAM, a 4-megapixel camera with Ultrapixel technology and either 16GB or 32GB of internal storage, all kept juiced by a 2300mAh lithium-polymer battery.
On top of the hardware sits HTC’s re-imagined vision of its proprietary Android UI, named Sense 5. Sense has been re-engineered to act as less of a shortcut-based Android launcher, and instead stand-in as a more mature hub on your home screen. That sounds vague but it’s actually a tour de force from a manufacturer previously guilty of producing one of the most annoying UIs in the business. Sense 5 aggregates content from global news sources as well as your apps and important social networks, and lets you completely customise what is displayed for you.
Once you have selected what you want in your feed, Sense 5 formats it beautifully into an infinitely scrollable, Flipboard-style news reel complete with beautiful images, clever formatting and smooth animations.
Could a manufacturer’s-own Android UI actually be good for a change?
What’s Good?
As we mentioned, HTC hasn’t done so well for itself in the last few years. Despite tremendous handsets like the One X hero from last year and the Windows Phone-powered 8X, profits continue to tumble. HTC decided it needed to build something that would blow the doors off the mobile market.
Great innovation is often born out of hardship, and the troubled manufacturer has certainly pulled out every trick it has to overhaul the smartphone experience to make it amazing for the One, and whaddaya know: it’s working.
As usual, HTC has built a gorgeous handset in the One. It’s large without feeling bulky, thin without feeling flimsy and has sexy curves in all the right places. It fits into your hand like the two of you were made for each other.
Design is one thing HTC has always done well, though. What it really needed to perfect was how the phone would interact with the user.
When building what would sit inside the One, HTC decided it had to overhaul four key areas that it thought others weren’t doing well enough: camera, content, entertainment and sound. Bold ambition, but how has it done on each front?
In its quest to fix cameras, HTC invented a special little app on top of it that it calls “Zoe”. Stupid name? Yes. Amazing feature? Absolutely.
Zoe follows a similar principle to other timeshift cameras: take a few seconds of video, choose the best frame for your photo and there you have it. Zoe, however, is like timeshifting on steroids. It makes face detection and timeshift features incredibly useful by adding a bunch of nifty retouching options.
Someone not smiling in your photo? That’s cool. Select just their face and scrub your footage to find if that person ends up pulling a better face. The rest of the photo stays untouched. Is there a shadow across someone’s face? No drama. Boost the exposure just on their face and you’ll be fine. Someone photobombing your shot? That’s fine. Select their stupid photobombing face and mark it as something you want gone, and Zoe will put your primary subjects on top of the background action it saw when that douchebag wasn’t there.
My favourite feature to mess with, however, is the Sequence Shot, which is super-important for people who love a good action shot. Take three seconds of video with Zoe and hit the Sequence Shot button to have it distilled into a multi-frame action scene of your buddy’s backflip, bike trick or faceplant. It’s awesome. And because all of this software sits behind HTC’s new 4-megapixel camera with Ultrapixel technology, you’re going to get a great-looking shot.
Speaking of HTC’s new camera-marketing buzzword, how does Ultrapixel technology hold up against regular cameras. HTC says that because the sensor has bigger pixels than the sensors of other cameras, it’s able to pick up light better. Check out the low-light comparisons below.
Click to enlarge…
Nokia Lumia 920
HTC One
Apple iPhone 5
Bottom line? The HTC One and the Lumia 920 are a dead heat: both as pretty as each other. The HTC produces more natural colours in my opinion, while the Lumia often throws yellow into the image to compensate for the low-light.
The speakers on the One are loaded with Beats Audio enhancements, and despite the appearance of yet another obnoxious marketing buzzword, the sound is actually goddamn incredible. This tiny handset produces bigger sound than most ultrabooks. It’s full, it’s clear, it’s bangin’.
Sense 5 makes up a large portion of HTC’s push back towards Android-relevance. Instead of just being a boring shortcut-based launcher that slows just about everything on your handset down, HTC decided to make its own skin around Android to improve the OS. Choose your feeds from anywhere in the world and Sense 5 formats it into a nice little digital zine right there whenever you unlock your phone.
If you don’t like that particular aspect, however, you can choose to have the phone unlock itself on a Sense 4-like homescreen or just straight have it dunk you straight into the app drawer itself.
I hear what you’re asking next, though: wouldn’t a heavier UI, a super-bright screen and a bunch of camera and speaker tech crush a handset? Normally, the answer would be yes, but HTC isn’t done yet.
Under the hood, the One is a power plant. It outperforms every Android device we have ever benchmarked, including the weaponised Nexus 10 tablet from Google. That makes it stronger than the iPhone 5, Sony Xperia Z and the Samsung Galaxy Note II. To give some real perspective: there are laptops that dream of being as powerful this smartphone.
All up, I’d say HTC is close to hitting a home run with the One.
What’s Bad?
Zoe is great but you have to be really specific with the shots you take for some features to work. Sequence Shot needs the subject to be dominating the frame, and even when it does, it still skips a few frames that you really want in there, and Object Removal requires the idiot you want removed from the photo to have moved into shot after you hit the capture button so that Zoe knows what’s behind them. It’s brilliant, but not perfect yet.
Sense 5′s BlinkFeed content home screen is also fantastic, but it doesn’t refresh itself nearly as often as it should. It’s meant to placate hardcore news junkies as well as so-called “information snackers”, so why does it only update once every few hours? Perhaps these are the unrealistic demands of a journalist, but a few more frequent updates wouldn’t have hurt anyone, except maybe the battery, which is already pretty disappointing.
The One isn’t a light handset in terms of what it actually has running on it, so you’d think that HTC would throw a sizeable battery at the device. Turns out it sort of did: 2300mAh is in board to do the job, but even still, the device chews through its charge power in about 8 hours with heavy use. You’ll be scrambling for the charger at 10 hours. The fact that the battery is integrated into the handset will frustrate some folks, too.
As our US counterparts mentioned, the video leaves quite a bit to be desired and it’s disappointing that a new, hero handset won’t feature the latest version of Android when it hits the shelves. The lack of expandable storage is also a bit of a bummer, especially when every photo you take is a three-second video which then becomes a still or three later on. You wind up chewing through your storage space pretty fast.
Should You Buy It?
The One is HTC’s true return to form. For so long it had been out in the wilderness, wasting its talent designing middling smartphones designed for pre-paid markets and band-aiding the ones it already made. Much like the Xperia Z represents the mojo-tastic comeback over at Sony, the One is HTC’s blockbuster. I’d say that both of those handsets are infinitely more impressive than Samsung’s Galaxy S IV that was announced last week, and the best part is that you can go out right now and buy it, instead of having to wait for months to get your hands on it.
HTC trimmed down its product line last year to make way for the One series, and up until now, there has never really been one that has blown the doors off the Android market. The One represents that explosive return to form. The One is the One that we deserve.
HTC has tied with Sony for the best Android phone on the market right now. That’s something I had always wanted to say, but I never thought I would get the chance.





































"Bottom line? The HTC One and the Lumia 920 are a dead heat: both as pretty as each other."
Not sure about a "dead heat" the HTC One has a lot more noise in the night shots compared to the Lumia 920. The Lumia's added yellow tinge may loose a few points, but noise is harder to remove than a yellow tinge in touch up (if you do that sort of thing with your photos)
I just realised it does not matter what phone takes the best photos in day or night . 99% of you instagram the S%!T out of your photos anyway so it does not matter.
damn hipsters :)
haha. I have the One X and I really love HTC's scene selection suite. For example, the "night" function removes noise will allowing a lot more light in. Plus the built-in effects features under the Gallery app is very robust for a phone.
How do you find the one x in terms of battery? I was looking at getting one, but heard that i'd probably not even get a full day out of it.
It is a heavy juicer. But I have a button widget to turn mobile data off when my phone is in my pocket, so I can get a full 24 hours out of the phone if I want to.
But I am also someone who doesn't mind not getting notifications from FB/Twitter/Instagram/Pinterest/Gmail/etc... every 15 minutes. That seems too much for some people.
Coolio, was a bit worried after reading a few other opinions on it.
Thanks
99% of "you"? Fuck "you", asshole.
[Disclaimer: I don't use instagram; I just hate generalizations]
Last edited March 18, 2013 11:45 pm
That's known as the 1% silly.
I really hate those who hate generalisations
They serve a purpose, deal with it
Looks like the moderator of this page is either sleeping on the job or is letting such swearing go by on purpose.
This self proclaimed moderator demands that this comment be deleted. Totally uncalled for on a respected tech website like Gizmodo. Mate, go and swear on those shady websites where you've picked up such language from.
My question to you is why a mature person would seemingly at random find certain sequences of syllables offensive while others are fine.. Perhaps you are superstitious.. I am not. Unlike this article, I will refrain from drawing and generalizations.
though, as a guest user you will more than likely never see this reply, or know that such comments are syndicated from the US site and offer very little in the way of community involvement.
yeah but the original "generalisation" was joke a man so how bout you go fuck yourself....
Hahah, naww - love youuuuu <3
Yeah, I don't get it. The One's pictures seem pretty ordinary.
http://www.allaboutsymbian.com/features/item/17055_The_big_shootout_Nokia_808_vs_.php
Especially over in here.
What? The One is the bottom-left in each comparison and it seems to do much better than the 920 in most of them and, for my money, even beats the PureView 808 in a couple.
Yeah, the 920 seems to be all over the place. The One's pics seem so noisy though (up this page), and even in there where they aren't so much, they're still all weirdly over-sharpened. Also I just find it amusing that it's comparable to the N95 :P
The N95 had a pretty damn good sensor and lens setup for a phone, especially in its time. I had the N82 which had the same camera setup. Even had a Xenon flash!
On this page here, I feel the N95 whooped all the competition, with the One coming with a pretty easy second. But on that shoot out in that link, I am surprised with the results.
i dont get why camera is such a big deal, as you said, most users these days use instagram
for everyone else, theyre happy with camera quality they have right now
its only the niche tech savvy market that would care.
for me, something far more noticeable that cripples a device is expandable memory...seriously, how hard is it to add a micro sd slot
was totally about to pounce on this if not for this lack of feature
I find it irritating that it's said they're in "dead heat" when they're clearly not. I noticed the digital noise on the HTC night shots straight away ....it's pretty awful. Jones is right about being able to remove the yellow tinge much more easily than DN. (Disclaimer: I don't own, nor am a fanboy of nokia )
nice review Luke.
Disagree with Sony being tied as the best android phone though.
I love it when people say the reviewers name as though they're close personal friends. Here's a fact for you, your reviewer friend doesn't care about you.
Good luck with befriending bloggers though :>
PS: Downvote this post if you hate puppies!!
Last edited April 30, 2013 1:01 pm
Luke is based in Sydney mate. Get your facts straight before you look stupid.
Someones a little cranky today
I love that the reviewer is one of the people that downvoted this comment.
Right? Everyone hates puppies these days! (check again heh)
Hey Luke, any news on when stores will actually have some units to look at? I've asked around at a few Vodafone and Optus stores and it's the same reply "we dont know".
Last edited March 18, 2013 11:27 am
I think it depends on the depth of darkness you go to as to which camera is better. Interesting that the HTC camera came out so well.
Completely not interesting that the HTC camera is not nearly as good as they talked it up to be but that's HTC for you.
Funny thing is that the HTC camera and the Nokia N95 camera are also almost on par, they both have about the same sensor size and the same pixel count, just 6 years between them :) (According to a comparison done on AAS).
Last edited March 18, 2013 11:34 am
If it only had a microSD card slot...
And decent battery life via a bigger removable battery.
8-10 hours battery life is a joke.
No SD card slot....no purchase.
Oh no whatever will you do without an SD slot? 32gb is plenty, just use google drive and drop box for the rest.
32gig isn't plenty and definately not going to spend $200 for an extra 32gig.. i've got 16gigs of photos and videos of my kids + music on my 64g microSD card right now since since purchased 4 months ago.. I'd rather keep it on storage than uploading to the cloud. Try taking a 3minute video of someone see how much space it takes.
You might not need this feature as you might only use the phone for basic needs but most use it as their primary camera.
I use it as my primary camera too but do we have portable hard drives and computers for a reason. Back them up to that. Do you really need all those photos of your kids on your phone 24/7?
FINALLY somebody else who gets it!!! Sick of people saying they want so much space for a smart phone!! After i take a photo it sits there for a few weeks and either gets deleted or put onto a PC , there is almost NO need to keep photos and videos on your phone for it's entire lifetime!
Some people may actually need the entire space for a large music collection but 95% of people are not going to have 32GB of music and photos they need to keep on the phone ALL the time
Look, we all know not everybody needs more than 16GB. But why is it so hard to accept that *some* people *do* need a lot of space? Cloud storage doesn't help if your service is spotty or your data cap is low. I have half a dozen games with sizes from 900MB up to 3.5GB (Bard's Tale). I have 50GB of music, plus another dozen GBs of audiobooks. I have kids that want to watch movies on car trips, and it's a complete pain having to regularly swap all that in & out of my limited 16GB.
MicroSD slots cost cents to build in, 64GB cards are far cheaper than 64GB phones, and I can swap between music & movie cards in seconds. There's no downside for people who don't want to use them, so why is Samsung the only major vendor who still includes them?
sigh, no point replying since you barely even bothered to read what i wrote
Yet you had to give your ego a brush and reply anyway.
Yep you're right - that is the type of person you'll find looking distraught when their phone dies or is damaged, losing photos of their kids and holiday because they never downloaded their photo's.
It frustrates the hell out of me because I know so many people that don't even use computers and their primary device is a phone. I don't understand it. I can't stand using my phone for absolutely everything. Sure I love my smart phone a lot, but a laptop or desktop is just that much more productive.
32gb is plenty, but rescuing data on a broken phone is much easier when all that is required is ejecting the SD card.
Definitely true. But you could say the same for the cloud.
8-10 hours battery life? Unplug your phone as you walk out the door 7.30 on a Friday morning, and it's dead by 5.30 when you want to use it to meet up with your mates for after work drinks. Sounds pretty useless to me.
That statement alone would prevent me from even considering this phone...
Mind you, I just picked up the Nexus 4, and it had pretty ordinary battery life out of the box - trick is to get rid of Google Now, and disable Latitude (you have to set it up, then turn it off, as it's reporting your location by default), and now I get and easy 24hrs out of the phone.
There's always plenty of hidden things that are chewing away at the battery.
There are indeed - but these two were huge...
Hey thanks, Jackson Bison, I did exactly what you said and this has made a huge difference to my Nexus 4's battery life. Got any other tips?
Get Drippler news app - I think that's where I got the original tip form - there's often something good on there...
You turn off mobile data, your smartphone battery lasts will last 24 hours. In most everyday circumstances, having mobile data on 24/7 is stupid.
I actually agree with this. I only usually have mobile data on if I want to receive an MMS or check something on the web. Same usually with my WiFi at home. It's not necessary to have it on all day. Same with 100% brightness.
How cares if you 'actually agree' with what someone says or not? Are you some massive judge who has to sit on his pedestal while the rest of the world sits idly by awaiting your decision to agree or not on what other people say? That goes for anyone who decides to play, get over yourselves seriously.
Maybe for you but my weather app updates every 10 minutes, when new satellite adn radar images become available, and that matters a helluva lot to me. Mind you, if I did I'd probably be able to get a week out of my battery.
no it's not, i always have mobile data on! for emails, mms, news updates etc. What's the point in having a smartphone if your not going to be using the above all the time
From the Verge about battery life with their second unit.. 4 hours and 48 minutes!
Update: there's been some debate about the battery life on the One, and a few people wondered if I'd gotten a bad unit. HTC shipped me a second, and I re-ran a lot of tests to see if anything was different. First, I ran the Verge Battery Test, our standard test that cycles through a series of popular websites and high-res images with brightness set to 65 percent. The One lasted 4 hours, 48 minutes, a decidedly average score
when they say 8 hours of heavy use does that mean constant use? I would get fired if I was on my phone all day lol
I'd wager that most people will have opportunities to charge their phone throughout the day if they really need to. Desk jobs certainly as well as people who commute in a private vehicle at any point. It doesn't apply to all, but for most it's not really a deal breaker.
That said, better battery life is always welcome.
How about a charger for work? Just saying.
How about a phone that can compete with the decidedly average battery life of a Galaxy S2 from 2 years ago, which will nearly always make it to midnight? Just saying.
Actually, the Galaxy S2 that I had with stock Gingerbread had shithouse battery life. Point is, I've come to accept that modern smartphones are barely good for a day with increasing screen size and what not. Gone are the days of charging Nokias once a week. IMHO this HTC One looks more exciting than the Galaxy S IV. I can't wait to pick one up when my contract expires.
Last edited March 20, 2013 1:30 pm
Had 2 htcs. Never again, no matter how glossy they appear.
... It depends on load..
For example my new Lumia is rated for about 5-8 hours... But I regularly go nearly 2 days without charging with just casual use as an MP3 player or to check my email once or twice a day.. Hammering twitter/facebook once every 15 minutes on the other hand...
Don't obsess about stats - look for real world (anecdotal) evidence of how long it lasts, try and find someones real world review of how long it last them, with similar needs to yours if you're going to judge something fairly... That is unless you want marketers to pander to you by selling devices with 20 billion hour battery life (while turned off).
Are we Looking at a phone here or a Camera?
Spot on Riviin! I was struck how this review focused so much on this phone's ability as a camera. Personally this about the last thing I look for in a phone. Obviously it's important to the reviewer, but how much so for everyone else?
Tell me about how it is as a phone, the usability of the OS, how reliable it is in syncing with my computer, particularly Outlook. Photos and video? I've got a camera and a video cam that do a much better job.
I hope you meant sync with Exchange. Syncing with 'Outlook' is a redundant process.
No, I meant syncing with Outlook on my PC. Why would that be a redundant process?
Now if HTC actually market the thing with $400 million budget like Samsung and Apple have for there stuff it might make a dent in the smart phone market.
*their
Customised Android OS, no SD and a 2300mAh battery basically seal the deal I won't be getting this phone... I must admit it looks nice, the ppi and screen res are cool :)
Android seals it for me.
they all use the same android OS, its the UI that changes from phone to phone. stupid comment from stupid person
"...the best part is that you can go out right now and buy it..."
I can? If I could, I think I would have had One by now, $839 price tag be damned.
@lukehopewell my question to you is:
Is this phone so good that you would give up your iPhone and make the switch to android?
If I had to jump, this, the Nexus 4 or the Xperia Z would be the phones I would jump to.
Whats keeping on the iPhone out of interest?
Definitely the nicest looking handset I'll give it that but they really could have given it a removable battery and sd slot. I'm so used to carrying around a spare batt nowadays.
If you carry a spare battery you and all the others that complain about this issue should carry a battery pack recharger - they are really quite cheap .
Yep, and carry a 2-stroke 750W generator to backup your backup battery which will also go flat in 4 hours. They are really quite cheap, $79 at Bunnings and only weigh 20kg. Garbage phone, garbage battery life.
So you comparing a 20 kilo item to a 300 gram item? Makes sense I guess. I didn't know what that the One had arrived in Australia, tell us what else your testing of the battery performance reveals?
Nice clean and fair review Luke. It is a stunning phone to look at, and for me it was either this or the Sony Xperia Z (which when i saw in person I totally fell in love with). So I have jumped the iPhone ship and ordered myself the Sony Z on Telstra and I cant wait to get it into my hot little hands.. I just love what Sony have done at last! My only gripe with HTC is the Sense skin which I am not totally convinced about...in fact i think Windows 8 Phone does a better job of that style of UI.
Still HTC have done a fantastic job and like you i agree they deserve a lot of credit for their One...definitely much nicer than the Samsung S4 IMO
Last edited March 18, 2013 3:17 pm
Lack of wireless charging is the One's Achilles heel, from my perspective.
It's particularly important if the battery life is suspect. I just want to throw it on my desk at work and at home and have it charging.
hey luke or anyone else, any idea on release date? is it suppose to be march, early april or what? my lumia 800 bit the dust and i need a new phone!
A beautiful phone to be sure....
.. Now if everyone could please stop bumping this by commenting so I don't see it every time I refresh the site, everything would be perfect! ^_^ lol
you have all the article writing about one thing, the camera feature. and then you say Yes buy. what a joke. look at new BlackBerry Z10 and you will need 10 aricles to cover all its features not only time shift which it already has.
I am getting the Galaxy S4, only because I had the S2 and S3, and I am familiar with the phone, functions and general use of it. I have no fanboy obsession with Samsung but I do like their product.
Personally I don't like the look of the One. Also the Lumia shits all over the One in those pic comparisons
My Galaxy SIII still has 60-80% battery left at the end of the day. That without bothering to with switch off mobile data and wifi.
I have found our family's Samsung SII and SIII phones rock-sold reliable too, so I will probably buy the S4.
Screw internal hardware specs, smartphones are powerful enough as they are. Phone makers should focus on extending battery life instead of trying to ad "SUPER 8 OCTO CROX PROCESSOR WITH 80GB OF SUPER RAM". Every time they beef up the phones all it does is require them to throw in a bigger battery to compensate for the juice sucking hardware.
Finally a phone that has good stereo speakers, a nice screen and a notification light all in one package. This phone just might stop me from buying the next iphone. Pity it can't be used with one hand though!
I'm very dissappointed by no storage expansion.
Right now, I have over 33Gb free on my SGS3 (between my inernal storage and SD card). That's more space free than the HTC's biggest model.
The audio might be fantastic, but it's useless to me if i can't store FLAC files.
The camera might be good, but that's also useless to me if i'm constantly moving files to another device or the cloud while on holidays.
I also have a 6,000mAh battery in my SGS3 - it might make the device thicker, but it has no issues getting through 12 hours or more of heavy use.
For superior audio on the SGS3, I rooted and installed "Ripper ROM". Looks like i'll have to do that again with the SGS4, becuase there are too many other negatives about this phone for me to consider buying it.
2300mAH non-removable battery, no microSD slot, average camera photo and video quality, I'll take my Galaxy Note 2 over this or the Sony any day thanks. Galaxy Note 3 at the end of the year will smash this out of the park
LOL, That response made my day...:-)