Are Counterfeit Gadgets Good For A Brand?

Are Counterfeit Gadgets Good For A Brand?


It’s feasible to pick up hokey versions of name brand anything. If you know what you’re getting up front, is that necessarily a bad thing?

That’s the premise of this video, which looks at the prevalence of dodgy goods and their value to a brand based on the value that we (as consumers) give to that brand. Or, in other words, does it matter as much if your (say), Beats headphones are the real deal, or just that they look like them?

From a gadget perspective, it’s an interesting thing. I’ve been known to browse the shelves of knockoff gadget markets purely for the giggles of it, and even reviewed some interesting bootleg gear, but I’d never try to pass the knock-off as the real thing, if only because I’ve never come across a knock-off that wasn’t obviously a bit of a fake when it came to the finer details.

I’m told the same is true around designer fashion, handbags and other commonly faked goods, although those aren’t my particular scenes.

Have you ever knowingly (or unwitting) bought a fake tech gadget, and if so, what did you do with it?

Image: alexkerhead


The Cheapest NBN 50 Plans

It’s the most popular NBN speed in Australia for a reason. Here are the cheapest plans available.

At Gizmodo, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.