Geek Out

Jony Ive Chats Lunchbox Design On Kids' TV Show

Jony Ive is the guy who probably designed the computer you’re reading this on. And here he is on Blue Peter, a beloved British children’s TV show, talking lunchbox redesigns. Awwwww.

Three delightful kids presented Ive with their own original designs for a new lunch container — which Ive says you shouldn’t actually call a box at all, because that name puts some limitations on the thing. The moment is adorable.

Jony Ive watched the show as a kid, and the clip reminds you that he’s an actual person and a father, and not just an Apple robot who thinks up smartphone designs. And all the while it reinforces the maxim that good design is very simple. [Quartz]