Jony Ive Chats Lunchbox Design On Kids' TV Show

Jony Ive is the guy who probably designed the computer you're reading this on. And here he is on Blue Peter, a beloved British children's TV show, talking lunchbox redesigns. Awwwww.

Three delightful kids presented Ive with their own original designs for a new lunch container — which Ive says you shouldn't actually call a box at all, because that name puts some limitations on the thing. The moment is adorable.

Jony Ive watched the show as a kid, and the clip reminds you that he's an actual person and a father, and not just an Apple robot who thinks up smartphone designs. And all the while it reinforces the maxim that good design is very simple. [Quartz]


Comments

    "Jony Ive is the guy who probably designed the computer you’re reading this on."

    Nope.

    Majority of the world doesn't have Macs.

      The 'statistics' as typically presented are skewed. Apple has a relatively minor net market share, compared to windows based computers - however those figures invariably include enterprise and educational PC installations.

      Apple has a comparatively higher personal computer installation base than the figures ever give credit to. So if you're reading this at home and not wasting your employers time, there is a reasonable chance you're reading it on an Apple product.

      All that crap aside - Johnny Ive seems like a really nice dude.

        He seems very burly- probably one of those US professional execs that spends a massive chunk of his free time in the gym. It's a strange phenomenon, it's like they're breeding a bunch of showpony he-men over there.

          He's from England

            Obviously, but he's a US executive. That's where he works, it's the the culture he's immersed in.

        Really? I find him to be a pretentious douchebag in most videos I've seen him in.

      Yes, it's a stupid thing to write. Logically it incorrect since "probably" suggests a higher than average probability. Its probable and it is possible a person reading this is using a Mac, but it is more probable that they are not, therefore "probably" is wrong.

        There is also the millions of iOS devices - iPad, iPhone and iPod Touch - we're not just talking about Macs here. I often read blogs and news on my iPad.

        And anyway - probable would apply to any likelihood above 50.01%

        Last edited 22/02/13 1:05 pm

          I'd think that "probable" would apply to any amount above 0, but semantically "probably" tends to mean anything above 50%- something more likely than not to be the case, which isn't the case here.
          Now I'm sounding like a massive wanker of black hole proportions :(

            Heh. Probable can't possibly mean just anything above 0%.

            The chance of me winning the lottery is 1 in 42 million or so, so it's above 0%, but it sure as hell isn't probable :)

            Last edited 23/02/13 11:55 am

              With any chance above 0% a probability exists for that event.

                Yes, by definition that is the case. That does not by any stretch mean that the event is probable.

                Oxford dictionary:

                adjective
                [often with clause]
                likely to happen or be the case:
                it is probable that the economic situation will deteriorate further
                the probable consequences of his action

    I love the political corrrectness. 3 designers: one from a minority, one from the muddle class, and an upper class one (and everyone gets a present for appearing on the show.)

      That just shows that they know their audience demographic pretty well. The "present for appearing on the show", a Blue Peter badge, has been pretty much the standard gift for everyone who writes in since the programme started in the '50s. It's quite a status symbol, unlike that other kids' TV memento - a Jim'll Fix It badge, that'll just get you an offer of counselling and a brief chat with the police these days.

        I have a Blue Peter badge, I once used it to get a discounted entry into an otter sanctuary and impressed a girl with it.
        Those were separate events.

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