When Samsung opened its flagship experience store in Sydney last August, local executives said they wouldn't expand to other capitals until they "found the right site". Apparently the right site is in Maribyrnong in Melbourne's north-west, home of the Highpoint City shopping centre.
Samsung is advertising for staff for the store, with training due to commence on February 11 and run for around a month ahead of an expected mid-March opening. It's a very different environment to the existing Samsung store on George Street in Sydney's CBD, but opening store #2 in a shopping centre was exactly what Apple did after opening its first store (also on George St) as well. Fortunately, I don't think you can patent how you choose store locations. [Highpoint]