Polaroid SX-70 Promo Video Will Make You Fall For Eames All Over Again


Best known for their iconic lounge chair that’s still in production 57 years after it was introduced, Charles and Ray Eames were actually masters of design across many fields. In 1972, Polaroid asked them to produce a promotional video for its now iconic SX-70 instant camera, and what they created was nothing short of magical.

Even though it’s actually just a long commercial for the camera, the gorgeous video somehow gives you a greater appreciation for the Eames’s work, and for photography in general. In fact, were the couple still alive today, they could probably work their magic and create a promo video making the sports world love even Manti Te’o again.

[Eames House Timeline via Signal vs. Noise]


The Cheapest NBN 50 Plans

It’s the most popular NBN speed in Australia for a reason. Here are the cheapest plans available.

At Gizmodo, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.