Every Apple.com Homepage From The Last 15 Years

I was looking at screenshots of Apple.com's former homepages (using the Internet Archive Wayback Machine) and decided to compile them into a slideshow. With the exception of Apple's homepage in 1997, it's pretty remarkable how little the core design has changed.

After 15 years, the layout of Apple.com is still the same: prominently feature the latest product, with three or four little boxes below that highlight other recent products and company news. The homepage has become more evident and intuitive each year. Bigger pictures, less copy, bolder text, fewer items to click… It's like a giant billboard. Apple stuck with a format that worked and continually refined it. (The two biggest changes: the navigation bar was moved to the top in 2000, then the entire site got a facelift with the introduction of Leopard in 2007.)

It goes without saying that Apple's strength is design, but its home page deserves credit for being great for so long. Ever since its early days, Apple.com has moved in the direction of being more friendly, focused, simple and beautiful.


Charlie Hoehn has worked with more than a dozen best-selling authors, helping them market (and sometimes write/edit) their books. Nowadays, he's pursuing his own projects.

Comments

    Can't say the site has changed much in that 15 years.

    Yeah, I always though of them as innovators. But now...

    It goes without saying that Apple’s strength is design, but its home page deserves credit for being great for so long. Ever since its early days, Apple.com has moved in the direction of being more friendly, focused, simple and beautiful -- wouldnt say that. it can be quite hard to find something thats not in the major groups.

    Wow remember working on the G4's.
    Nice machine but OS9 was a piece of crap. Remember telling people stay away from macs.
    OSX changed that.

      I remember OS X v10.0. Hated it, slow as hell and nothing was the same. Stuck with 9.2 for months, 10.1 was a free upgrade and finally made it at least usable.

    What the hell is the UFO looking thing on 15/141

      AirPort Base Station i.e. wireless router.

      http://www.amazon.com/Apple-AirPort-Station-802-11b-M5757/dp/B000FIBJPW

      That's the original model Airport IIRC.

    Their designs seem to be consistent, clean and uncluttered, aesthetically pleasing (personal opinion). When marketing to the masses and not just the technologically savvy crowd, things need to be easy and accessible and I think Apple is one of the companies that has had the best handle on this.

    I think it speaks volumes that my mother, my 3 year old niece and many of my friends can use iPhones, iPads and iPods with relative ease (for their most common activities). As much as I prefer Android and find it easy and enjoy the fiddling, there's sometimes a trade-off between accessibility and features when marketing to masses. Detailed customisation of Android home screens can yield fantastic results, but there's no way mum could do that without a lot of help.

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