Mobile

Kogan Launching Low-Cost Pre-Paid Offering?

Online gadget retailer Ruslan Kogan has been selling cheap mobile phones online for some time, but now we’re hearing murmurs that Kogan is about to start getting into the low-cost pre-paid market with new offerings powered by the Telstra network, and I’m inclined to believe it myself.

It all started on September 20 when Kogan registered the koganmobile.com.au domain name followed by the appearance of an app on Google Play which lists prices for an as yet unreleased Kogan Mobile pre-paid offering.

EFTM has done a great job looking into the matter, and revealed today that the pricing structure would start at $36 per month for an unlimited voice call service for 30 days, ranging through to a 90-day offering for $79 and a 365-day option for $299. What that screenshot didn’t list, though, is the cost of data.

From EFTM:

Kogan Mobile will launch with a pre-paid no contract rate of $29 per month for unlimited calls and texts and 6GB of data. You read it correctly – 6GB of data and unlimited calls, on the Telstra network for $29 a month. Pay up front for 3 months and you’ll save $8 with a price of $79 on that bundle, or if you’re happy to commit to 12 months up front you’ll pay just $299 – saving you $49 on the month to month rate.

Kogan already sells cheap handsets, so offering bundled, pre-paid SIM cards with the devices seems like a no-brainer.

The report also states that Kogan is offering telco services via the Telstra network, which the telco has been wholesaling since January.

What’s important to note about the wholesale offering from Telstra, however, is the fact that the service isn’t the telco’s Next G service. It’s actually just a 3G network capable of down speeds between 550 kbps-3Mbps. Once again, not Next G.

Here’s the only comment Ruslan Kogan had to offer about the carrier rumour:

We’re constantly looking for new ways to shake up the consumer space and help Australians get a better deal.

That’s not a confirmation or a denial, but I really hope that it’s true. There’s nothing wrong with more carrier competition on the market. [EFTM]

Image: Ruslan Kogan

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