Will.i.am Plans To Turn Your iPhone Into A 14MP Super Camera

Black Eyed Pea Will.i.am is panning to "turn your smartphone into a genius-phone". He's about to launch a new accessory and app for iPhone, under the monicker i.am+, that will turn the handset's humble 8-megapixel camera into a 14-megapixel beast.

The Telegraph reports that the new hardware will "dramatically enhance the clarity and definition of your photographs". Speaking to the Telegraph, Will.i.am has explained:

"We have our own sensor and a better flash. You dock your phone into our device and it turns your smartphone into a genius-phone. We take over the camera...

"I was just hanging out [after a photo shoot], and one of the models took an iPhone picture, which circulated the planet before the shoot was even over... I took one of the photographer's lenses and held it up on my [phone] and said "imagine this one day". Then I said: "I'm going to do this"."

All that's missing is... any technical detail whatsoever! It's not exactly clear how this will work, then, let alone if it will work well. Still, let's not let details get in the way, because Will.i.am isn't: this, apparently, is just the first of many products that will bear his name in the future. And Apple seems to trust him, having granted him a development licence for hardware and an app for the iPhone.

The product will be officially launched in London next week. Be afraid. [Telegraph]

Image: AP


Comments

    Because Will i am is a techy guy and this is right up his alley or just like fashion lines, he want's to be seen as expert in all fields even though he just pays people to do the tech work all for him.

      He's been the first to broadcast music into space and he owns a super modded delorean. He's basically a rich nerd and a total sell out. If he wants to make a camera attachment for the iphone who the fuck cares

    The guy has been known to plagiarizer music... Maybe if he takes this approach on patents it could be alright...

    http://www.inthemix.com.au/news/intl/49339/William_rips_off_Boys_Noize#

    I'm sure he has an actual name instead of this silly childish moniker... God what a moronic thing to call yourself. Even ozoneocean is better than that. Not by much, but still...

      You act like this is the first time an artist has been better known under their stage name than their real name. I'm sure it would be harder to sell his product if he used William Adams.

        Can't be much of a product if the spelling of his name matters.

        There are stage names, then there are things a 5 year old would make up for themselves.
        Nice to know his real name though thanks! :)
        (never have to look that up now so double, triple thanks!)

          Many a famous author writes under alias.

            But they're rarely a stupid alias, that's the point. :)

      +1, I just cringe when ever I read the name. Will.i.am... yuck

    we ARE talking about an Intel "director of creative innovation"

    I'm sorry. I don't take any notice of pretentious douchebags who think people hang off their every word. I'll take my cues from REAL people.

    Prat+

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