Black Eyed Pea Will.i.am is panning to "turn your smartphone into a genius-phone". He's about to launch a new accessory and app for iPhone, under the monicker i.am+, that will turn the handset's humble 8-megapixel camera into a 14-megapixel beast.
The Telegraph reports that the new hardware will "dramatically enhance the clarity and definition of your photographs". Speaking to the Telegraph, Will.i.am has explained:
"We have our own sensor and a better flash. You dock your phone into our device and it turns your smartphone into a genius-phone. We take over the camera...
"I was just hanging out [after a photo shoot], and one of the models took an iPhone picture, which circulated the planet before the shoot was even over... I took one of the photographer's lenses and held it up on my [phone] and said "imagine this one day". Then I said: "I'm going to do this"."
All that's missing is... any technical detail whatsoever! It's not exactly clear how this will work, then, let alone if it will work well. Still, let's not let details get in the way, because Will.i.am isn't: this, apparently, is just the first of many products that will bear his name in the future. And Apple seems to trust him, having granted him a development licence for hardware and an app for the iPhone.
The product will be officially launched in London next week. Be afraid. [Telegraph]