Stop Calling The Next Generation Of HDTVs '4K'. It Has A Proper Name Now

If 3D TVs failed to entice, chances are you've been hanging out for 4K (or "4096p", if you want a direct comparison in pixels). The prices might be prohibitive today, with $US20,000-$US25,000 quoted for models from Sony and LG, but when you do eventually walk into Harvey's (or hit up your favourite price aggregator), you're going to want to know the precise term — because it won't be "4K".

Nope, what you'll want to quote to the salesman / type into the search box is "Ultra High Definition" or "Ultra HD", as this is the tag the Consumer Electronics Association has applied to the resolution, according to Home Media Magazine. Unfortunately, it's not that clear cut, the specification providing some leeway for "Ultra HD" projectors to spit out 3840 x 2160 at a minimum. TVs will need to output an aspect ratio of 16:9 and support "native" video at 4K.

I'm not entirely sold on the "Ultra" moniker. Sure, it makes some sense relative to what we have now, but in the future? I just see the CEA writing itself into a corner like the USB guys did. Anyone remember the Hi-Speed/Full-Speed debacle? We already have "Full HD" and "HD Ready", which are a clear as, say, "Wi-Fi Ready".

[Home Media Magazine]


Comments

    I'll keep calling it 4k, just like I call my 1080p TV 1080, not "Full HD".

      As will/do I, and the stupid powers that be should just call it by that name too.

      This stupid crap where they try and attach a cool name or confuse people with marketing is annoying.

      What is 8K going to be? Real HD?

        Actually 8K is part of UHD, just lie 720p is part of HD.

          lol, so it'll be Full Ultra HD? Brilliant.

            Ah but what will 32k be called? Full Ultra Clear HD? Then 64k is Full Ultra Clear King HD, F**KHD for short.

    Nah mate, it's proper name is silly. 4k and 8k ftw

    Has the two major problems 3D tv had, first not enough/no content and secondly a small but significant portion of the population hasn't the eyesight to use it or see benefits, such as poor eyesight for 4096P or only on eye for 3D.

      Actually 3D didn't take off because it was a gimmick and not all films were made in 3D. 4K doesn't have the content as there are few devices that will play since it is fairly new on the consumer market just as current HD would have been a decade ago. Also the idea behind it is that you can have much larger screens with similar pixel densities to 1080p which therefore on a larger screen you would certainly notice a significant difference.

    I'd say if you walk into a store and ask about the 4K TVs and the salesperson looks at you stupid, leave that store. Immediately.

      I wouldn't be surprised if they look at you stupidly, I don't know any retail store selling them yet. I also know that most of the young'ins don't have enough money to even consider purchasing one and while they may be read up enough to explain the features of a standard LCD/LED-backlit LCD (BARELY!)/Plasma, they in all likelihood will not have heard of 4k.

      I'm calling it 4k/8k, because I am sick of the HD/FHD stuff and I sell it.

        The amount of places that have tried to sell me an led backlit LCD and claimed it was an led tv is staggering. Stares at Harvey's and jb.

        I obviously meant when they become available. Not tomorrow.

    I just want to see one running, I don't care what it's called!!!

    Is it me or does "Ultra HD" sound like some lame superhero?

    Maybe we should just call it Retina display. Lol. Doubt it. UHD is fine.

    Isn't 4K the Horizontal resolution? So 4K is essentially 2160p not 4096p (that's 8K).

      +1 this is true

      I'm glad you mentioned this, because it annoyed me a lot while reading the article. It shows complete ignorance.

      1080p is 1920Hx1080V = 2K (1920 = almost 2,000 horizontal dots)
      2160p is 3840Hx2160V = 4K (3840 = almost 4,000 horizontal dots)
      4320p is 7680Hx4320V = 8K (7680 = almost 8,000 horizontal dots)

      To the best of my knowledge, there is no official 4096p implementation. While some are calling YouTube's highest mode 4096p, it is actually 4096 HORIZONTAL dots, and a significantly fewer VERTICAL dots. The "p" stands for progressive (as opposed to interlaced), and is referring to the vertical resolution.

      The author of this article clearly didn't do his homework. :-(

    *yaaaaaaawwwwwnnn*

    These 4K TVs do not impress me, i'm still waiting for OLED to come out and blow our minds away.

    Another sloppy article -- there have been too many of these from the AU writers recently.

    First, 4K is not the same as 4096p, as 4K is referring to the horizontal resolution, and 4096p is referring to the vertical resolution. Secondly, 4K is not referring to any one particular resolution, it is a general term to refer to resolutions with a horizontal resolution of approximately 4000 -- common examples include 3840x2160, 4096×2160, and 4096×2304, among others. Thirdly, there are two resolutions that are typically classified as UHD, in the same way that 720p and 1080p were both classified as HD. These are 2160p (more commonly known as 4K UHD) and 4320p (more commonly known as 8K UHD). Note that neither of them is 4096p.

    Normally I wouldn't bother correcting you, but the entire article is filled with these errors, and this kind of sloppiness is happening here on a daily basis these days. Seriously guys, fact checking is not that hard.

      Thank you! I work installing, calibrating and researching displays for a living, so I was just as annoyed with the same glaring errors in this piece as you.

      Logan: two minutes on Wikipedia would have avoided this mess of a piece which Max has quite rightly corrected. I realise you don't always have time to do a lot of research, but some basic fact checking would avoid a lot of confusion amongst your readers

      A lot of enquiring consumers have assumed the same errors you have, so don't feel too special. I just expected better from a tech site.

    I thought 4k was to be known as super HD and 8k as ultra HD?

    You know what?
    I'll call it whatever it's been called for the last 6 months at the time I decide (if ever) to buy one of these things.
    And that won't be the day they're released after standing in line all night.
    Because that's what everyone will be referring to them as, so there will be no confusion.

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