Bloomberg Businessweek’s analytical dissection of Apple post-iPhone 5 launch is mostly full of things we already knew: Tim Cook is different to Steve Jobs. Apple is still doing phenomenally well. Everyone hates Apple Maps. But one thing that stood out was the fact that Steve Jobs was so incensed with Google that he not only wanted to remove Maps from iOS, but also Google search. Whoa.
In discussing the assembling of Scott Forstall’s Apple Maps team, Businessweek had the following to say:
At the time of his death, Jobs had come to loathe Google, which he felt was copying features of the iPhone while withholding a key feature of Google Maps that allows smartphones to dictate turn-by-turn directions aloud. Jobs also discussed pulling Google search from the iPhone, but figured that customers would reject that move, according to two former Apple executives.
It’s probably safe to assume that the motivation to remove the YouTube app came from a similar place.
But that’s not the only juicy piece of info: Apparently, Apple is shelling out $US2 million a month to keep its Senior Vice President of Hardware Bob Mansfeld around as an advisor. Mansfeld was ready for retirement, but rumblings of internal strife with Mansfeld’s successor, Mark Riccio, caused Cook to reevaluate plans. Hardware is Apple’s cash cow, after all.
For the rest of the story, head over to Bloomberg Businessweek.