Here’s Apple’s customary new product video for the iPhone 5, with all the familiar faces from Cupertino. Even if you’re not totally impressed with this generation, you can’t help but be impressed after seeing everything that went into it.
It’s got some interesting details about the phone — a lot of which we’ve covered — and some insight into the rigorous design and manufacturing process. For example, high-powered cameras are used to take photos of each phone, and the photos are analysed to determine one of 725 different possible cuts.
Plus, it’s a chance to hear Sir Jony Ive say al-oo-min-ee-um, which is worth the cost of admission all on its own.