Sitting In Line For An iPhone Gets Even Sadder

iPhone line-sitting has never been a proud endeavour, but at least there was something pure about the diehards and wackos that set up shop outside Apple Stores days and weeks ahead of launch. This year it's just a bunch of sellouts and self-promoters.

Fortune reports that the first two people in line outside of Apple's flagship Fifth Ave cube in New York are there to promote a social media startup. The next two are being sponsored by a service that buys old electronics (like, say, your iPhone 4S), and one of them is naturally blogging about it. The fifth intends to sell his spot to the highest bidder, and the last two are aspiring musicians hoping to get their names out there.

Again, there's no such thing as the sanctity of line-sitting. It's always been a strange pursuit, especially since the advent of the online preorder. But at least there was something sociologically interesting when a mass of people deprived themselves so much for so long because their devotion to a hunk of metal (or glass) was so strong. This? This is just a marketing symbiote. Apple gets hype because people are in line, line-sitters get hype because they're... there. And the worst part is it's going to work. It already has.

But maybe it's fitting that as the iPhone itself remains largely stagnant and marketing-driven, so too do the people who care the most about it. [Fortune]

Image: iPad launch March 2012; Spencer Platt/Getty


Comments

    Nintendo had line-sitters long before Apple. Nintendo should sue! The Gameboy Advance was the first case of line-sitting I heard of where it wasn't just one or two sad people. Of course, I'm not counting concert tickets here. When those are gone they're gone for good, but if you miss out on an iPhone, THEY'RE GOING TO MAKE MORE!

      Agree!

      Back in 1993...I slept outside of a ticket outlet with 4 mates for Metallica tickets... once those babies were gone.. THEY ANNOUNCED A SECOND CONCERT!

    Why shouldn't people market themselves? I say good luck to them.

    Once I queued all day for the iphone 4 and decided I'd never do it again. It was a waste of a day off.
    I'll still get an iphone but will check out the reviews and be more comfortable with an online order.

    I am on virtual queue now after ordering the iPhone on the web.. But I would not mind queuing up for the next iProduct for the sake of publicity.

    After waiting in line that long, you can't help but feel a little disappointed especially with the new iPhone

    Largely stagnant.. I see.. so the move to a 4" 16:9 screen, something that they swore they would never do, is largely stagnant? A brand new cpu...? the phone case itself.. the new screen tech.. and so on. There's a lot of new stuff in the iPhone 5.. just that this time, the rumours were true... the software "looks" the same.. a lot of the phone "looks" the same.. but it's certainly far from "largely stagnant"..

    I'm not a fanboi.. I have a Samsung Galaxy S2.

      "I’m not a fanboi"... the mantra of the fanboy

      Your use of ellipses...makes you sound...exactly like the kind of person...who gets distracted by shiny junk. Perhaps...long term exposure to the reality distortion field...has actual physical effects on a person...or perhaps there are just a lot of gnomes around you...that keep grabbing your...attention...

      A large part of why they are seen as being largely stagnant is, in my opinion, due to the fact that Nokia (a company that everyone thought was just about dead) managed to turn around a week before apple and say 'look at all this awesome shit that we are going to stick in the Lumia 920'. than Apple rock up and go 'Slightly bigger screen, slightly faster processor, slightly different size' and do what they have done for the last two iPhones - announce a phone that is lsightly better than the last one but has no real innovations in it.

      A lot of the iPhone users I know who buy them purely becuase they are easy to use have played with my Lumia 800 and alsready said they will switch to WP8 and Nokia because WP is just as easy to use but there are innovations and most of them have told me they like the interface better.

        I've not had the "I'mma switch" reaction, but everyone loves Metro when they see it in use rather than toying with it at a phone shop.

    I'm sorry... how can anyone seriously justify fanboi-dom, on any side of the fence, as something that was ever a legitimate position.

    If its a limited edition Limited numbers never to be sold again, go for your life. If its something I can pick up 2 weeks later off the shelf while you took leave/sickes and sat out in the cold just to be the first, that it sad. I'll let you do that while I watch you point out all the bugs that need to be fixed. I'll pick one up once they have addressed them.

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