Mobile

Samsung Throws Down Gauntlet With New Anti-iPhone Ad

Not too long ago, Samsung faced a big loss against Apple in court, and now, it’s just sat through the announcement of the new iPhone, which sold out its preorders in a matter of hours. What’s a rival manufacturer to do? If you’re Samsung, you attack.

In the US, Samsung has crafted a pretty aggressive ad comparing Apple’s flagship iPhone 5 to its own Galaxy S III. You can guess who comes out on top. The lion’s share of the ad’s criticisms are fair — the S III does have NFC while the iPhone 5 doesn’t, and the same goes for removable battery and microSD storage. And there’s a fun swipe at Apple’s new connector.

Adorned with the clever tagline “It doesn’t take a genius,” the ad is due to roll out a bunch of newspapers tomorrow, where it will doubtlessly reach the sort of people who still read newspapers.


Have you subscribed to Gizmodo Australia's email newsletter? You can also follow us on Facebook, Twitter, Instagram and YouTube.

Product Finder

Find more great products at