“Commodore” and “Falcon” might be household names in Australia, but outside the country, the brands are much less recognised. So it’s not surprising they’ve never been given the Transformers treatment… though Ford Australia did the next (well, next-next) best thing by enlisting High Moon Studios, the studio behind the game Transformers: Fall of Cybertron, to create a piece of art portraying the Falcon XR6 as a Transformer.
The result you can see above, posted on Ford Australia’s Facebook page, along with the following message:
Well Ford fans, the moment you’ve been waiting for is now here. The developers at High Moon Studios have been working hard creating a bespoke piece of concept art showing their interpretation of the Ford XR6. Coinciding with the release of Transformers: Fall of Cybertron nation-wide, meet FALCATRON!
Digital Trends posits that the plated windshield is a nod to Mad Max’s 1973 XB Falcon, a delicious touch on High Moon’s part, if true.
Sadly, the big guy won’t be making his way into the movies or games any time soon. As a marketing idea, it’s quite brilliant, though I’m not sure how it will translate into actual sales. Still, it’s a nice bit of art and a creative master-stroke on Ford’s part.
Time for Holden to hit up High Moon for an interpretation of the SS methinks.
[Facebook, via Digital Trends]