How To Enable Image Stabilisation On The Nokia Lumia 920 (Not Really)

It seems that Nokia screwed their Lumia 920 camera demo even more than we thought. Not only they faked the video but also faked photos.

Some of the images presented as taken by the Lumia 920's new PureView camera were actually taken by a DSLR camera, as the image below shows. A DSLR on a tripod. Tripods are always great for image stabilisation.

Professional illumination is awesome too. I can't think of a better way to show Nokia's new flash technology, which they claim is much better than anyone's else. Except maybe using Nokia's new flash technology. That could have worked too.

Nokia has apologised for the video faux pa, but still hasn't said anything about these photos.

Of course, PureView is still impressive, as we saw in our hands on and in a real video. Or not. Maybe? Hopefully.

Still, even if the final version of PureView is as outstanding as the demos show, simulated or not, this whole fiasco has left a really bad aftertaste. Like licking an imbecile marketing person who has been dipped in idiot sauce. [Ycombinator via Sefsar]


Comments

    good hardware, bad marketing department, but still i think this will be the best camera phone, i don't think even the new iphone of whatever it is can beat this, just have a look at the verge actual test. this is going to be my next phone

      sorry but the best camera phone is the pureview 808, no denial.

        Indeed, I have to say that if you want a cameraphone the 808 would still almost certainly kill the 920 for quality. Having said that I don't think the 808 has stabilisation, so while the camera unit is definitely superior in many usage scenarios the 920 will still get the better shot: smooth 1080p video, colourful low-light stills, snappy action shots.

      Well the new iPhone will hit before this. I'm sorry but Nokia's timing is off no matter what camera and stabilization tech that is or isnt in it. People will still buy the iPhone and this will come a few months too late to stop that.

    So why have Nokia gone to such elaborate lengths to hide the quality of pictures and video their camera really takes with all these lies, whoops I mean "simulations"? Surprised they didn't press a photo of the Crab Nebulae from the Hubble Telescope into service and say "Hey look at the great space pictures you can take with your Lumia". Rat. I smell it.

      Smell what you like. :)
      I seriously doubt that Nokia is one big homogeneous beast that is exactly aware of every detail of everything it does.
      With stuff like this they have dedicated, highly paid marketing people as well as lots of specialised contractors or a marketing agency.
      The marketing people messed up. It happens. It happens an awful lot unfortunately.

      Another hint- that girl in the pics: She's an actor ;)

        That's a cop out, yes there was an actor but the tagline is This is Lumina and on the bottom of the screen OIS ON. This is definitely pushing the boundaries further in regards to lying in ads.

    Get over it. You already posted this story yesterday

      +1 advertising is never completely accurate or truthful its there to sell a product to make it look as good as it can possibly be. What's next, maccas burgers don't look like the ad?

        Next, we'll see ads with celebrities using Siri to actually get useful stuff done and Giz will rip Apple a new one for being so deceptive.

        ...

        oh hang on, that's right this is Gizmodo! :P

    Everyone remembers how the camera on the N97 was touted as the best thing out. Hehe - yeah...the N97. Or what should be renamed in hindsight as the "iceberg" given it sank Nokia as a serious smartphone contender a few years ago.
    I'm sorry but there is absolutely no way on Earth that Nokia didn't know that the advertising/tech demo material for its new flagship phone and features were done without actually using the hardware or features at all. Third party marketing company and all - no way.

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