Apple Responds To Backlash Over Maps: ‘We Are Just Getting Started’

Apple Responds To Backlash Over Maps: ‘We Are Just Getting Started’


Apple has released a statement in response to the backlash over its new mapping software in iOS 6. Cupertino is known well for ducking issues and making no comments, but today it is promising somehow that the maps will get better as more people use it.

Here’s Apple statement in full, as told to AllThingsD:

Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map service. We are excited to offer this service with innovative new features like Flyover, turn by turn navigation, and Siri integration. We launched this new map service knowing it is a major initiative and that we are just getting started with it. Maps is a cloud-based solution and the more people use it, the better it will get. We appreciate all of the customer feedback and are working hard to make the customer experience even better.

It’s obviously doused in PR hopscotchspeak, but Apple is clearly aware that its maps — which were supposed to be the biggest feature of iOS 6 — is one of its worst products since the MobileMe debacle. [AllThingsD]


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