Logos are usually boring, but they matter because we're forced to look at them every day. This is particularly true for a company like Microsoft, which has updated its logo for the first time since 1987.
It definitely hits the visual zeitgeist right in the stomach — Metro-invoking minimalism and soft, plain type. But is it Microsoft? Is it the kind of image that will bore its way into your brain and influence you when you're spending money as logos ought to do? [via TNW]