New Internet Video Standard Will Double The Speed Of Movie Downloads

Rejoice, because there's a new MPEG video standard coming. It's called High Efficiency Video Coding and it will be twice as efficient as current standards. This means downloading movies twice as fast. Or doubling their quality. HEVC will arrive next year.

According to Per Fröjdh — manager for Visual Technology at Ericsson Research — the new standard "could be launched in commercial products as early as in 2013."

The new format will be able to keep the same quality as the most advanced video today but only using half of the internet bandwidth. This is important because "video accounts for the vast majority of all data sent over networks, and that proportion is increasing: "by 2015, it is predicted to account for 90 per cent of all network traffic," says Fröjdh.

But that doesn't only mean that providers can cram more content into the same pipes they are using now. It also means that your streaming will be less prone to failure and, more importantly, it will allow you to consume less bandwidth while watching video in your phone or tablet computer.

For those people who share large video files, this is great news too. They would be able to do it in half the time or, if they want, the new format will double the quality of current HD video using the same internet connection they are using now. This can result in a better experience while watching streaming high definition movies.

According to Steven Crowley, a white paper by Motorola observed that "history has shown that technological evolution typically results in ~10% — 20% annual improvement in encoder efficiency, with the efficiency doubling every 6 — 8 years as a result of technological breakthroughs."

Looks like we just have arrived on time. [Ericsson via Steven Crowley]

Image: Nathan E Photography


Comments

    You're not really downloading twice as fast, just half as much...

      Even though the speed is constant, the event was completed in less time, or was completed "faster" than before. Semantics :P

        speed != time

        Otherwise Usain Bolt would win all the races :P

    Oh no, for a second there, I saw Malcolm T jumping on this one...

    And will be so patent encumbered that we will see nothing useful actually appear for the general public to use in anything other than commercial software that costs large sums of money.

      While I share your cynicism, I don't think the likes of MS or Apple will have too much trouble licensing this. Good news for me, because the second reason I don't buy digitally-distributed video is that it looks like arse (the no.1 reason being that it costs more for a lower quality product).

      If quality can be improved and costs for storage and distribution can be reduced, then there's one barrier gone. Now just to bring the price more in line with physical media...

    I hope it's not as shit as H264.

      We look forward to seeing the codec you have created. It must be pretty good.

      wats wrong with h264? not hating. just genuinely asking
      it does miracles for my storage purposes

      Hope it's not as shit as mp4

        Let's not rage on containers. Stick with codec rage. ha

      I love mkv's. I know it's only a container and not a compression format, but it's still by far the best format IMO.

    Taken from the HEVC wiki:

    "HEVC aims to substantially improve coding efficiency compared to AVC High Profile, i.e. to reduce bitrate requirements by half with comparable image quality, at the expense of increased computational complexity. "

    I remember when I had to upgrade to a dual core CPU to handle H.264. Guess it's time for an upgrade for some people.

      i was going to ask this
      more compresion = longer encoding times?

        Or for that matter, more processor intensive decoding? I have an HTPC nettop which I'm hoping will be able to handle the new format.

    Sigh, just when the world was settling into HTML5 with MP4 there's a new "standard"!

    Why don't they just cut the crap bits from movies and tv shows?

      Because then most the stuff out of the american industry would only consist of end credits

    Higher compression = more cpu required to decode. I guess power consumption by the consumer isn't a concern of the content providers.

      but at least i can watch game of thrones half an hour before everyone else

    Oh great, now I gotta re-encode everything!

    No doubt Microsoft will still be pumping out the 1990's WMV standard videos for the next 20 years.

Join the discussion!

Trending Stories Right Now