Pretty much everyone shops online, these days. Be it Amazon or eBay, JB Hi-Fi or ASOS — online retail is often your best bet: you can find great deals, shop fill inventories (rather than go into a store only to find an item out of stock), and often you’ll find some online exclusive or another. Plus, the number of stores without and online shop is shrinking. Armchair shopping, once you have a general idea of what you want and/or need, is where we are.
But what about shopping from your smartphone? A recent study found that 47% of polled smartphone owners used shopping apps to complete transactions. The three most popular apps were Ebay, Amazon, and Groupon.
I guess it depends what these 47% are mostly buying, but I can’t help wondering how the small screen size isn’t prohibitive to such activity. How can you even really see what you’re buying? [NielsenWire]
In-article image via Nielsen