In what the telco is calling its biggest uniform shakeup since it changed from Telecom Australia in the early 1990s, Telstra has unveiled new uniforms for its corporate, retail and field technical staff. So, how do they look?
It took 18 months to design the new uniforms in collaboration with Australian designer Ginger & Smart. The designers said that the mix of man-made and natural fabrics used in the new uniforms are designed to fit into what each staff member will be doing, whether it’s working in a store environment through to checking out a telephone exchange. Though, according to Telstra, the most important design was that of the retail uniform.
Inese Kingsmill, Telstra’s head of corporate marketing, said in a statement that “the check shirt was a key piece for us. Telstra’s retail employees welcome around 30 million customers into their stores each year so we wanted to design a shirt that made them feel handsome, respected and approachable to customers while also allowing individual employees to inject their personality into the uniform.”
The uniform change has been brought about to align with Telstra’s new “Life In Full Colour” branding that went live on Telstra stores, offices and vehicles last year.
What do you think of the new uniforms?