South Korean company CJ Group is bringing 4D cinemas to the West. For a little extra money, audiences will get a full sensory experience that includes back ticklers, strobe lights and smell-o-vision. If that doesn’t sound vomit-inducing, I don’t know what is.
The Disneyland-like system is headed for the US this year and will cost an extra $8 or so. It’s already been tested successfully in Thailand, Mexico and Korea with big action flicks like Men in Black 3 and The Avengers. If it ever came to Australia, how much extra would you be willing to pay for a 4D experience? [LA Times via Beta Beat]