There’s a Reuters report out there saying there will be “five or six” new Kindle Fire models, according Demos Parneros, president of US Retail for Staples (like Officeworks for the uninitiated), but “five or six” doesn’t mean what you think it means, exactly.
Whatever you think of Parneros’s credibility, here’s why that number is dumb: It’s almost definitely based on the number of SKUs that Amazon will send to Staples. That means a separate “model” for each storage option — or data option. So, if the next Fire gets, say, just a 7-inch model, with 8, 16, and 32GB storage options, each of those having either Wi-Fi-only or 3G options, that’s six SKUs right there. And that’s before you get into a 10-inch model. That’s not to say that that’s exactly how this would break down; the “five or six” number is just hugely misleading.
Will there be a 10-inch Kindle Fire? Maybe. But changes are you’re not going to find out from a retail head eight-ish months out with a sketchy guess about the number of SKUs his stores will stock. [Reuters]