Mobile CPU Maker Qualcomm Promotes Its Hardware With A… Rap Video?

Oh Qualcomm. First you wanted us to know just how bad your mobile processors are at melting butter and now, you’ve given us this musical creation to explain that Snapdragon-equipped phones are the way to go when calling your loved ones. It’s clever, I guess, but who the heck are you targeting with this?

I doubt the average consumer has any interest in the CPU powering their smartphone, as long as it works and is fast enough for their needs. Developers are more interested in technical specifications — a fluffy piece of promotion is going to do very little to sway their opinion.

Maybe Qualcomm just wants to be cooler? This sort of marketing helped Intel make a name for itself among regular consumers. AMD, on the other hand, remains a mysterious acronym. Perhaps, in ten years’ time, we’ll look back on this much the same way we do the Blue Man ads now and realise Qualcomm was setting the foundations for a more consumer-orientated brand.

Or maybe we’ll just shake our heads and laugh.

[Pocket-lint]


The Cheapest NBN 50 Plans

It’s the most popular NBN speed in Australia for a reason. Here are the cheapest plans available.

At Gizmodo, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.