Apple On EPEAT: We're Special, But Different

In response to Monday's news that Apple had pulled 39 of its computers from EPEAT's green certification, Apple spokesperson Kristin Huguet today released the following statement to The Loop

"Apple takes a comprehensive approach to measuring our environmental impact and all of our products meet the strictest energy efficiency standards backed by the US government, Energy Star 5.2. We also lead the industry by reporting each product's greenhouse gas emissions on our website, and Apple products are superior in other important environmental areas not measured by EPEAT, such as removal of toxic materials."

On the one hand, EPEAT's certifications are old and outmoded and do not apply to the full range of Apple's wares (EPEAT does not certify smartphones or tablets) — on the other hand, because Apple is in the business of selling computers, this statement still doesn't seem to change anything. [TheLoop via 9to5Mac]


Comments

    The very definition of PR Speak.

    That's right. 'We're very efficient and green. Just not in any form of recyclability from now on.' I was seriously hoping to get a 13-inch retina MBP when they came out. I probably still will, being a pro photog, and having no choice except possibly the flawed 1080p Asus Zenbook, but I will buy with a LOT of reticence. Not cool, Apple. Not fucking cool. I had expected better from Tim Cook.

      Ha! Nothing at all flawed about the new Zenbook, although I'd probably take the new Samsung Series 9 if you are going for something with a bigger screen. Samsung have managed to shoe-horn a 15" screen into a laptop with a size smaller chassis. And as a photographer you will probably appreciate its matte screen and the fact that things like Photoshop will work much better.

    Exactly Steve, they'd try and convince you the colour pink was actually blue if they could. Social parasites.

    "Oh we are so trendy that our pollution levels should be ignored."

    No good deed goes unpunished, it see
    A from reading these comments

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    Profits before responsibility and confusing PR double speak. Yay for Apple!

    To their credit, their Apple's new data centre in North Carolina has a 20 MW solar array, and will be powered primarily by renewable resources.

    Sorry to burst the hate bubble, but Apple has the best credentials when it comes to green practices. They use less toxic substances than any other PC. Just because they don't meet out dated certification standards means nothing. Apple do have a device recycling program, how about any other PC makers?

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