Although Apple typically lauds itself for being green, it has decided to stop adhering to environmentally friendly standards. According to the Electronic Product Environmental Assessment Tool (EPEAT), the standard for green consumer electronics, Apple has pulled all 39 of its computers from being certified.
The purpose of EPEAT is to lessen the negative environmental impact of making electronics by requiring companies to meet eight different environmental categories, such as a product’s lifetime, toxic materials and recyclability. It’s a good thing, and it’s a pretty big thing that Apple doesn’t care about EPEAT anymore, because all of its computers since 2007 have been EPEAT Gold Certified.
The reason for the change is a design thing for Apple. Robert Frissbee, CEO of EPEAT, told the Wall Street Journal:
“They said their design direction was no longer consistent with the EPEAT requirements. They were important supporters and we are disappointed that they don’t want their products measured by this standard anymore.”
iFixit reasons that Apple is moving away from EPEAT standards because of the MacBook Pro with retina display. The beautiful screen-holding laptop is not exactly eco-friendly because its battery is glued to the case, which means neither can be realistically recycled unless somehow torn apart. The MacBook Pro with retina display would have been ineligible for EPEAT certification, and if Apple continues to move in the new MacBook Pro’s design direction, none of its future laptops would either. So it’s a preemptive cut off for Apple, one that values design over the environment. [EPEAT via iFixit, WSJ, Tree Hugger]