The smutty, sexy and dirty book, Fifty Shades of Grey by E.L. James, is apparently the cause of a dramatic increase in sales of Kindle readers, according to UK retailer Comet.
Up in the north of England, the book is thought to be responsible for a 71 per cent increase in sales, while down in the South sales increased by 29 per cent. It seems Northerners like their novels a little bit more erotic. Staff workers in Comet stores are stating that the majority of the devices are being sold to women, with sales peaks coinciding with the Euro 2012 England game and final. That’s err, quite the coincidence I’d say.
Jon Wiltshire, Head of Consumer Electronics at Comet said:
“The Fifty Shades of Grey phenomenon has swept the nation causing a dramatic increase in sales of Kindle e-readers in Comet stores and online. Our staff have reported an increase in women who have bought the device with many admitting it’s so they can read the saucy trilogy. I’m not sure whether that means that women in the North are more adventurous or more prudish as the beauty of a Kindle is that readers can hide the fact that they’re reading the novels! Our team are on-hand for customers looking for advice on purchasing the devices and of course offer absolute discretion.”
Dirty Comet. Dirty, dirty Comet.