The Japanese characters in 夜間night* directly translate to "from dusk to dawn" in English, which is how long Douglas hopes users of the dock will sleep. When your iPhone is placed inside, the hidden dock connector charges your phone, but also gives the bedside accessory access to when email or text message notifications arrive. And when they do, the dock's soft soothing glow — which usually helps put you to sleep — starts intensely flashing, jerking you out of your peaceful slumber. At that point you can either respond to the message, or shut your phone off (or put it in aeroplane mode) which was Douglas' ultimate goal with this design.
We just hope the 夜間night* dock is made from Tonka-tough materials because we suspect that Douglas didn't consider the third option users have when this thing starts flashing. To either knock it to the ground where it's out of sight, or heave it against the wall so it won't bother you for the rest of the night. [Mr Douglas Wood via The Fancy]