The Photographic Tricks That Make McDonald's Burgers Look Good

If you've ever wondered how McDonald's manages to make its burgers look so much more appetising in the pictures than they do in real life, wonder no more. This video takes a peek behind the scenes at a McDonald's photo shoot to explain some of the tricks that are used to make you crave a quarter pounder.

Amazingly, the ingredients in the two are exactly the same — though they do look very, very different by the end of the process. [YouTube via PetaPixel]


Comments

    That was actually pretty cool to see that!

    I don't think this is totally honest. I don't work in the industry, so I don't really know the details, but someone who does once told me that food that is prepared for photo shoots is usually inedible. Many ingredients are swapped with others, often inedible, that can withstand the heat of the lights and still look good. So the ketchup may not be ketchup and so on.

      Strobe flashes like they were using don't really put out that much heat, but that's not to say your point isn't valid.

      Of course the food isn't edible, not only has it been sitting there for hours but you can see that they don't even cook the meat all the way through,

      That's true for some television advertisements. There was an episode of The Gruen Transfer where they discussed that sort of thing; using pain in chocolate ads, etc.

      As far as I know, the only rules that must be followed is that the product you are marketing should be an accurate representation of itself. For instance, if we were to sell pancakes, we would need to display the pancakes. The syrup we pour over them does not have to be syrup however, and as such we can substitute it for motor oil (which looks more appetizing than maple syrup, apparently).

      I've heard the same sort of thing,
      One thing that was quite notable was that they 'apparently' inject a silicon like substance to keep the bun propped up and looking neat. They also supposedly 'glued on' just the right amount of sesame seeds.

      My dad told me about this, and I can't remember for the life of me where he got the information, but it definitely isn't 100% confirmed, so don't quote me!

    how can you have a right or left side of a round burger??

      Once a burger is cut down the centre, there is a 'left' and a 'right' side... I don't see how difficult that could be to comprehend?

      The best part of the burger or the part showing the most innards is the front, or you just get a shot of it's buns .....
      mmmmmmmm buns I like shots of buns ......O_o

      I think it was more a right/wrong side as opposed to a right/left side.

    Reminds me of this article:
    http://www.alphaila.com/articles/failure/fast-food-false-advertising-vs-reality/
    In particular WRT the standard of "accurate representation", about halfway down the photoshoot-burgers are compared with the physical size of the box they're sold in - for the most part there is no way to get the product as advertised, despite the ingredients being identical.

    Cows don't look like cows on film. You gotta use horses.
    What do you do if you want something that looks like a horse?
    Ehh, usually we just tape a bunch of cats together.

    I find it quite interesting that McDonald's themselves addressed the fact that the burgers do look different. It was a polite way of telling us that the burgers they photograph are given a whole different level of attention than the ones we shove in our faces.

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