LG’s 55-Inch OLED TV $10,000 In Australia?

It’s been a challenging week for LG's TV business. Good Gear Guide claims to have "sighted" advertising materials that suggest the gorgeous 55-inch EM9600 OLED TV we saw at CES will hit Australia in October for a cool $10,000 (up from $8,000 in the US). No wonder it’ll supposedly be marketed as the 'Rolex of TVs'. Then days later, it emerged that the secret OLED tech behind both LG's and Samsung's next-gen TVs has allegedly been stolen and leaked to Chinese and Taiwanese competitors.

The Korean Times reports that Korean prosecutors have charged six Korean workers (detaining three) from Orbotech, an Isreali company that supplies display testing equipment. They allege the workers used USB drives shaped like credit cards to smuggle information key to LG’s White-OLED and Samsung’s AMOLED displays.

Underscoring just how important both Korean companies are to the country’s economic output: both OLED technologies are designated as ‘core industrial technology’ under law surrounding such leaks. Each company has invested a billion dollars in OLED R&D. The impact could be huge.

Closer to home, Good Gear Guide says the docs it saw clearly indicate that LG Australia is aware the EM9600 will be three times more expensive than other TVs. Citing brands like Ferrari and Armani as inspiration, the company will look to celebrities and “aspirational buyers” to drive demand.

Samsung's ES9500 OLED TV is expected to come in at around US$9,000, but it remains to be seen if we’ll see it arrive in Australia this side of Christmas. As for Sony and Pansonic? This week they formed a partnership which will see the two Japanese giants jointly developing large, low-cost, high-resolution OLED panels of their own. [The Korean Times and Good Gear Guide]

Want to know more about OLED, 4k, Crystal Display, 8k TV technology? All The Tech That Make Future TVs So Gorgeous

For something more affordable: Aussie Big Screens: 2012 TV Updates From Panasonic, Samsung, LG And Sony


Comments

    This is pretty good news, it means that you will actually have the option of buying OLED in the next year.

    I would imagine prices would drop by $2000 per year and probably settle around $6000 unless of course other manufacturers bring out similar models.

    Sadly I will agree with this. Got mine and have been disappointed since day one. Smart TV my arse. The only good thing was the 3d glasses as they did not give me a headache and have been cheaper to replace.

      Seriously. I repair TV's every day for the last 8 years. All the new ones because we have contracts with LG, Samsung, Panasonic and more so I get to play with every TV released (As long as it breaks down....... And they all do). LG is by far the simplest to use, best value and always have industry leading designs. Next to Samsung. Panasonic are always behind in asthetics... As for the quality, on release LG TV's always seem to have the best quality picture and decent sound.... I purchased a 42LM6700 about a month ago and I love it. Sure, the smart functions are not fun, but I never expected them to be, they have limited potential and I've not yet seen a smart TV which is worth using.

      The featuers I prefer with the LM6700 have been the USB recording (Which a lot of TV's are starting to do), however 3 USB ports is a great idea. Wireless network connection is insanely useful for streaming from my computer. The 3D function and, although I didn't like the way it stretched the picture, Dual play is exactly what me and my brother have been waiting for ever since the Golden eye 007 days where screen watching was an obvious annoyance.

      In terms of quality/breaking down. You would just have bad luck, along with any TV that does this. Their failrate is on par with Samsung and Panasonic, and they are improving a lot in the years.

      Can you let me know exactly why you are unhappy with your TV, and if it's just the Smart TV functions... What were you hoping to get out of it (I've got the SDK for this machine and would love a concept to work with)

        I sell TVs day in, day out, and LG, closely followed by Samsung are appalling in terms of quality. They are always feature packed, up to date, and aesthetically pleasing, but they break. And it's because they are designed to break. Its called planned senescence. They want you to have to replace your TV in a number of years, so they can sell you another. If you want quality, buy Panasonic, Sharp or Toshiba.

    October sounds great! I'm not surprised with the price, it was to be expected for such a high quality tv. I'm pretty sure the Korean government or even a company like LG would go to such lengths to protect and develop a technology

    I am ISF certified technician. Lg are the best LCD TV's I've ever tested. Your biggest load of shit have best color gamut of all LCD's available in Australia .

    I've had a series 6 Samsung for 3 1/2 years now and love it. 2 months before the 3 year warranty ran out the tv shut off while watching never to return. Rang Samsung Monday, tues tech came out and weds he replaced power supply. 3 day turn around shocked me as I thought it would be at least a week minimum. I'm not trashing other brands but I have been so happy with my Samsung.

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