The ad was shot in one single take and did not make use of CGI effects. The imagery is quite powerful, even more so knowing that what you see is what actually took place on that dark and ominous track. You can see how much work went into the staging by watching this behind-the-scenes video.
Chadwick Boseman thought he already had a sense of how significant the Black Panther is to the fans who love him. But it wasn't until Saturday afternoon, while he was on stage at the Marvel Studios panel at this year's San Diego Comic-Con, that he got hit with the full weight of the love and enthusiasm surrounding T'Challa. Those same fans are trying to help Boseman embody the role in the best way possible.