‘Youm’ Is The Official Name Of Samsung’s Bendy, Delicious Screens

LCD manufacturers sure do love their acronyms. Samsung in particular went trademark crazy late this March, registering “WAMOLED”, “FAMOLED”, “PAMOLED” and “TAMOLED” with the US Patents Office. These were accompanied by a filing for “Youm”, which, going by the company’s website, will be the official branding for its super-flexible AMOLED technology.

The Samsung Mobile Display, or Samsung SMD, site provides comparison diagrams of LCD, Youm and OLED screens. The differences between LCD and OLED/Youm are clear, but the only real difference between the latter two is the use of a film, instead of glass, as one of the layers. Samsung is advertising Youm as “unbreakable”, though given how thin and flexible it is, I’m wondering if “uncuttable” would be a more desirable attribute.

OLED Display is reporting that Samsung will be ready to mass-produced Youm displays come “Q2” 2012, but it’s anyone’s guess as to when we’ll see them in commercial TVs, monitors and handheld devices.

When they do arrive, it’ll be fascinating to see their exact characteristics. The tech allows screens to be rolled up, if this image is to be believed. If they’re kept stored like that for too long, will they begin to curve? Does heat factor in to this equation at all? Guess we’ll just have to wait.

[OLED Display]

Image: OLED Display


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