Geek Out

Now This Is How You Redesign The Pringles Can For The 21st Century

Pringles might be delicious, but its unique can-shaped packaging makes it difficult to enjoy an entire stack when your hands can’t squeeze down the tube. Not exactly an Earth-shattering problem, but we’re still glad there are young designers willing to tackle the issue.

The solution, which won Dohyuk Kwon a Red Dot Design Award, was the Bloom Chips concept which uses a similar tube-shaped packaging design that can open up and transform into an easily accessible snackbowl. You just remove a paper sleeve that keeps it closed for transport, and then open up the can like a blossoming flower.

While the design makes every last chip easily accessible, it also pretty much means you’ll have to eat an entire can in one sitting. Because trying to close the bowl will end up crushing the remaining chips. But since not eating an entire can of Pringles at once is such a rare occurrence, we see no reason why this design shouldn’t be adopted immediately. [Bloom Chips via Fast Co. Design]

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