Geek Out

Laser-Cut Nori Rolls For A Designer Sushi Dinner

Looking for a way to boost sales after the 2011 tsunami, a Japanese manufacturer of nori (sheets of seaweed used to make sushi rolls) turned to ad agency I&SBBDO for help.

The solution: patterns symbolising good fortune, happiness and longevity laser-cut onto the surface of the nori. Voila! Designer dinner.

[MakeZine via JeannieJeannie]