Hologram Creator Explains How A $400,000 Tupac Came To Be

The video of a dead Tupac Shakur rapping on stage at Coachella is really quite amazing. Now, the creator of the hologram has explained to MTV how he brought the rapper back to life.

Creating a believable hologram, capable of performing two songs, isn't easy — or cheap. From the MTV article:

"We worked with Dr. Dre on this and it was Dre's vision to bring this back to life," said Nick Smith, president of AV Concepts, the San Diego company that projected and staged the hologram. "It was his idea from the very beginning and we worked with him and his camp to utilise the technology to make it come to life."

According to a spokesperson for Dre, the lifelike image of Shakur was created by Hollywood effects house Digital Domain, the Oscar-winning CG factory that made CG images of Brad Pitt in The Curious Case of Benjamin Button, Jeff Bridges in TRON: Legacy, Kevin Bacon in X-Men: First Class and Rooney Mara in The Girl with the Dragon Tattoo...

Smith said he wasn't allowed to talk about the creative aspects of the production - including how the hologram was able to seemingly perform the set in synch with Snoop and whether all the vocals were 'Pac's - but he did say that his company has the ability to recreate long-dead figures and visually recreate them in the studio. "You can take their likenesses and voice and ... take people that haven't done concerts before or perform music they haven't sung and digitally recreate it," he said.

The Tupac hologram apparently took several months to plan, and then nearly four months to create. Smith was reluctant to reveal to MTV exactly how much the project cost, but did say that a comprabale one would cost somewhere between $US100,000 and $US400,000. [MTV]


Comments

    All the class of taking a dead body and using it as a marionette.

    how many kids in ghettos could have been helped with that money?

    Combine that with commander sheppard VI, now we're taking muahahah

      I mean talking....silly fingers

    “Yo Hologram Tupac, I’m real happy for you and I’mmma let you finish but Obi-Wan Kenobi was one of the best holograms of all time!”

    WHY? Why do people keep calling this a Hologram? IT'S NOT! It's pretty much the same technology that Japan has been using for the last 2-3 years to make an anime chick popular. Which in turn is a complicated projector and a SCREEN.

      Sorry to upset you

      It is technically a hologram, in that you are focusing on an object that is physically separated from its background (check out the lasers passing through the glass) as opposed to an image displayed in 2 dimensions that uses visual trickery to separate the background from the foreground.

      But essentially you are looking at a 2D image, projected onto glass. If you were standing where snoop dog was it would completely break the illusion.

        NO IT IS TECHNICALLY NOT A HOLOGRAM. A hologram requires actually making a hologram, not just calling a 2 D video projection on a foil a hologram cause it sounds sexier for branding. Look it up in your wiki http://en.wikipedia.org/wiki/Musion_Eyeliner

      I didnt like how it looked like he was sliding across the stage when standing still. If that didnt happen it would have added much more to the realism. In saying that, I wish I had the opportunity to see this in real life myself, but none of the cool stuff ever happens in Australia.

    that aint a hologram! tupac lives!

    As I said on Google+, can't they just let the man rest in peace? He's had 7 posthumous albums, 1 best of and has appeared in a number of videos, so it's time to let him go!

    But with that said, if I had a ton of money and knew I was going to die soon, I'd prerecord the living crap out of stuff so I could attend Christmas parties and such.

      I think some talents will never die because they stand the test of time. Its supply and demand, if the people want it, someone will make it happen for profit. If enough people remember, you can live on way beyond your expiry date. Do you think Tupac would want people to "let him go?" I doubt it.

    I think they mixed the motion capture with hologram technology, ,so the was some guy in bakstage who actually control the movement of hologram, but it sounds very complicated lol

    Hologram Tupac just put out 2 albums ...

    Ugh. Not only did they pick an artist not worth reviving (not just as a hologram, but in general - if I'd been at his hospital I would've left his ass on the kerb) but they did a lame job of it. He looks like a ridiculous avatar from Rock Band or Guitar Hero.

    This is no more amazing than the 100 odd year old Ghosts appearing on stage trick which they ripped it off from.. The only difference is they replaced the actors with a CGI via a HD projector.

    For Princess Leah's sake please stop calling this 2 d video projection on a foil , a hologram. Does the writer of this article know the difference between appropriating a scientific term to age old magician's trick for purposes of branding and what an actual hologram consists of ?

Join the discussion!

Trending Stories Right Now